5/11/26

This May, Arts4MC’s BusinessWorks program hosted a sold-out marketing communications workshop in partnership with See Monterey, offering Monterey County artists, creatives, and small businesses a free, high – impact session on how to better promote their work. Rooted in our belief that ART work is REAL work, the workshop focused on giving creatives the same kind of practical tools and strategies used in other professional sectors.

Led by See Monterey’s marketing, PR, and content team, the workshop walked participants through the essentials of public relations, branding, and digital marketing. Attendees learned how to craft effective press releases, build relationships with local media, clarify their brand identity, and use both organic and paid social media – especially vertical video – to increase visibility and engagement.

By hosting BusinessWorks, the Arts Council for Monterey County is filling a critical gap for local creatives who often juggle both their craft and their business alone. These workshops help artists, nonprofits, and cultural organizations grow their audiences, strengthen their economic stability, and amplify the cultural vibrancy of our region. This is why you don’t want to miss our BusinessWorks sessions – keep an eye out for our next quarterly workshop coming up in July.