Art Marketing Resources
For excellent background on the nexus of the Arts/Culture and Economic Development by Professor Ann Markusen, download Art Dividend (pdf) Fantastic source of comprehensive research, ideas, and latest trends. www.artmarketing.org
Some of the very best and most fun information is available at Fuel 4 Arts covering issues and answers in audience development throughout the English-speaking world!
For great detail on managing your message in the blogosphere and beyond, see Getting Attention Newsletter by Nancy Schwartz.
Audience Development Resources
From the Arts and Business Council for Americans for the Arts — “Helps your organization address its daily marketing needs and longer-term marketing issues”
Very fun site based in Australia with great ideas.Includes an on-line forum.
Features good newsletter form a consulting firm with ideas from all over the US.
Great leadership in the field with a large number of case studies.
From a full service marketing agency with good focus on the arts.
Great frameworks for thinking about the issues.
Center for Nonprofit Excellence – Workshops
The Workshop Calendar lists in-person trainings and professional development opportunities as well as webinars
for nonprofits. Click on www.cfmco.org/workshops for upcoming events.
Future Audience Network (FAN) Monthly Meeting Events
Thanks to support from the Community Foundation and the Packard Foundation, the Arts Council presents monthly meetings that focus on trends, techniques and tips to drive attendance to arts presentations. Our speakers tailor their remarks to the special needs and constraints of local arts organizations – but they are applicable to many and all are welcome.
Each month focus we open with networking, followed by our featured training.
The William and Flora Hewlett Foundation helps people build measurably better lives, concentrating its resources on activities in education, the environment, global development and population, performing arts, and philanthropy, as well as grants to support disadvantaged communities in the San Francisco Bay Area. Please view Moving Arts Leadership Forward: A Changing Landscape by Emiko M. Ono for more information.
Otis College of Art and Design – Report on the Creative Economy
Seth Godin’s blog on marketing, communications and Purple Cows.
Steinbeck Country App
200 entries describing the writer’s work and the people, places, and ideas that inspired them. Good resource for students and scholars. A free version of the app available from Apple Store.
Purple Cow by Seth Godin
The Big Moo – 33 essays by great thinkers on how to be remarkable, edited by Seth Godin
Robin Hood Marketing by Katya Andresen