Professional Development

Art Marketing Resources

For excellent background on the nexus of the Arts/Culture and Economic Development by Professor Ann Markusen, download Art Dividend (pdf) Fantastic source of comprehensive research, ideas, and latest trends.

Some of the very best and most fun information is available at Fuel 4 Arts covering issues and answers in audience development throughout the English-speaking world!

For great detail on managing your message in the blogosphere and beyond, see Getting Attention Newsletter by Nancy Schwartz.

Audience Development Resources
From the Arts and Business Council for Americans for the Arts — “Helps your organization address its daily marketing needs and longer-term marketing issues”
Very fun site based in Australia with great ideas.Includes an on-line forum.
Features good newsletter form a consulting firm with ideas from all over the US.
Great leadership in the field with a large number of case studies.
From a full service marketing agency with good focus on the arts.
Great frameworks for thinking about the issues.

Center for Nonprofit Excellence – Workshops

The Workshop Calendar lists in-person trainings and professional development opportunities as well as webinars
for nonprofits. Click on for upcoming events.

Creative Work Fund

It supports artists creating new works through collaborations with nonprofit organizations. Grants range in size from $10,000 to $40,000, and two-thirds of any award must be invested in artists’ fees or artists’ direct expenses. Applicant organizations and featured artists must be based in or reside any of 11 Bay Area counties. The next letter of inquiry deadline is December 1, 2017 for projects featuring media artists or performing artists. Go to for more details.

Future Audience Network (FAN) Monthly Meeting Events

Thanks to support from the Community Foundation and the Packard Foundation, the Arts Council presents monthly meetings that focus on trends, techniques and tips to drive attendance to arts presentations. Our speakers tailor their remarks to the special needs and constraints of local arts organizations – but they are applicable to many and all are welcome.

Each month focus we open with networking, followed by our featured training.

The William and Flora Hewlett Foundation

The William and Flora Hewlett Foundation just announced the first ten recipients of the Hewlett 50 Arts Commissions — click here for details and information on upcoming opportunities.

The William and Flora Hewlett Foundation helps people build measurably better lives, concentrating its resources on activities in education, the environment, global development and population, performing arts, and philanthropy, as well as grants to support disadvantaged communities in the San Francisco Bay Area. Please view Moving Arts Leadership Forward: A Changing Landscape by Emiko M. Ono for more information.

More Resources
Communications resources for nonprofits.
Guide to getting Venture Capital.
Otis College of Art and Design – Report on the Creative Economy
Seth Godin’s blog on marketing, communications and Purple Cows.

Steinbeck Country App
200 entries describing the writer’s work and the people, places, and ideas that inspired them. Good resource for students and scholars. A free version of the app available from 
Apple Store.

Book Recommendations

Purple Cow by Seth Godin 

The Big Moo – 33 essays by great thinkers on how to be remarkable, edited by Seth Godin 

Robin Hood Marketing by Katya Andresen

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